Say WHAT?!?!

Say WHAT?!?!

Putting out a product, particularly with a promise of superior quality, comes with a lot of performance anxiety. There’s the omnipresent fear that we’ll get the call, text, or email that says our stuff isn’t special, it’s too expensive, or it flopped with subsequent customers. 


We still want to hear it. We have to hear it. We will live and die by the feedback our customers take the time to share with us. 


Still, when the call came from a new out-of-state customer who had just received his order, we were nervous. This man knows fish. He’s been in the business for something like 35 years. He’s going to know. 


“I got your fish,” he says. “And, I gotta tell ya’ (oh no oh no oh no no no no no), they were stunning.” Say what?!?! Stunning? Stunning. I think that’s our new favorite word. Stunning. We could say it over and over and over again. Stunning. 


He also had important suggestions for improvement, which is even more valuable to us. The accolades keep us going in spirit, but opportunities to improve our product will keep this business going. The more we know, the better we are. And we’re truly happy to start at stunning.