Selling out is not such a great thing. It’s always disappointing to hear stories of companies that started out to do well by doing good, only to find out later that they sold out, compromising their principles, in pursuit of profits. But that’s not the kind of selling out we’re talking about here.
We sell out of product every week. We do it on purpose. Dealing with a fresh, perishable product means that we can’t keep it in inventory for long, so we work hard to move it out of our coolers in a timely fashion. Sometimes, when we have too much of one species, we end up selling the last bit at a loss, which is distressing. More often, though, we sell out of certain products immediately because we didn’t have enough volume available to meet the demand. While the latter scenario is a good sign of interest in our fish, it’s also a less than desirable way to sell out.
No matter how you look at it, selling out is not such a great thing, even when we do it on purpose. But, rest assured: While we will always sell out of product, we will never sell out as a company.