A LEAGUE OF PERFECTIONISTS

Our Fishermen, our Professional Chefs, our Discerning Customers, and our True Fin Team are committed to catching, maintaining, and serving the world's best seafood from the Gulf of Maine.

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We Have No Idea What We're Doing

We Have No Idea What We're Doing

We heard through the grapevine that we have no idea what we’re doing. In fairness, this was said by a very experienced seafood veteran who didn’t realize we were listening. Man! To know what he knows and to have seen what he has seen would be such a gift to our business. Because, truth is, like so many other things, he’s right! 


We have no idea what we’re doing. 


And we’re figuring it out. Day by day, fish by fish, customer by customer, even box by box. Filling out our first bill of lading felt like filling out a tax return. Interpreting packaging catalogues is like learning another language. Writing our food safety plan and going through our first third party audit was like writing and defending a master’s thesis.   


And it’s all good. Because what we’re doing, nobody has even tried before. We’re changing the way fish are handled and perceived here in the Gulf of Maine region by folks in our own backyard, New York, California, Texas, and the world. Yes, the world. And as a dear colleague and friend said, so many seafood veterans have been doing things so wrong for so long, maybe it’s not such a bad thing that we’re figuring out a new way. And while we don’t know what we’re doing, we’re doing it so right. 

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WELCOME TO TRUE FIN!

Looking for Gulf of Maine Sashimi? We have rebranded to True Fin. We are the same people, same fish, same mission...now available for shipping across the country.

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