Our Fishermen, our Professional Chefs, our Discerning Customers, and our True Fin Team are committed to catching, maintaining, and serving the world's best seafood from the Gulf of Maine.



Nov 1, 2019

Love and Mackerel

Jen Levin

Love: An intense feeling of deep affection. A great interest and pleasure in something.  There’s a lot of love aroun...

Oct 25, 2019

The Problem with Haddock

Jen Levin

The ubiquitous haddock! Fried, baked, stuffed, grilled…You really can’t go wrong with haddock. And it’s everywhere, i...

Oct 18, 2019

We Deal with A Lot More Than Fish

Jen Levin

So, yesterday we packed fish in the dark. Holding flashlights in one hand while picking and packing fish with the ot...

Oct 14, 2019

Selling Out….Every Week

Jen Levin

Selling out is not such a great thing. It’s always disappointing to hear stories of companies that started out to do ...

Oct 10, 2019

Cleaning, Cleaning, Cleaning

Jen Levin

It’s the thing we do most around here: We clean. We have checklists, logs, standard operating procedures, and inspect...

Oct 4, 2019

Fishermen Are Our Heroes

Jen Levin

It’s difficult to describe just how much we appreciate the fishermen who bring us fish each week. It’s not just that ...

Sep 27, 2019

Don’t Ask Us to Be Cheap

Jen Levin

We will never aspire to sell cheap fish. And for good reason.  There is a lot of cheap fish on the market, and it co...

Sep 19, 2019

I’ll Take the One With the Guts!

Jen Levin

We get pretty excited about fish around here. And we’re especially thrilled when we learn new ways of using the whole...

Sep 13, 2019

Winners and Losers

Jen Levin

Commercial fishermen talk a lot. There may be exceptions, but on the whole, they’re downright gabby.  And their favor...

Sep 5, 2019


Jen Levin

You’d think that when we put “sashimi” in our name, we would know what it means. Well, we don’t. Not entirely.  “Sas...

Aug 29, 2019

Glamour Shots of Fish

Jen Levin

Fish are beautiful. We’re captivated by them every day. We could gaze into their eyes for hours, studying the complex...

Aug 22, 2019

Size Matters, But Not In the Way You Think

Jen Levin

Our customers can be all over the board when it comes to their preferences. Some want squid tube length over 8 inches...
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Looking for Gulf of Maine Sashimi? We have rebranded to True Fin. We are the same people, same fish, same mission...now available for shipping across the country.

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