Our Team

The True Fin team knows fish. We go to sea to teach safe handling practices that preserve the integrity and quality of the catch. We collaborate with chefs on new ways to prepare the best meals. Using state of the art techniques and technology, True Fin is able to bring fish to chefs and home chefs faster than ever before. We are fishermen, scientists, and chefs with a unifying passion for seafood and the Gulf of Maine.

JEN LEVIN
President & CEO

Jen believes that the best businesses are also good for people and the environment. She has dedicated her career to sustainable use of renewable resources, including working on issues related to hunting, trapping, and forestry. Most recently, Jen managed the Sustainable Seafood Program at the Gulf of Maine Research Institute where she developed a passion for the seafood industry in New England and uncovered the untapped potential for high-end seafood from this region. Jen hails from Wisconsin where she earned her B.S. in Wildlife Ecology, and she holds an MBA from the University of Southern Maine.

BRENDAN LANDRY
Head of Sourcing

Brendan is all about fish and fishermen. Since graduating from the University of New Hampshire with a degree in Health Management and Policy, he has wanted to work with the seafood industry. Brendan got his first taste while working for New Hampshire Community Seafood before doing experiential marketing at Pierce Promotions in Portland, ME. Today, Brendan works with fishermen to secure high quality local seafood, including collaboratively finding ways to improve handling and logistics. When he’s not on a boat with a commercial fisherman, Brendan is still likely found on the water recreationally fishing.

STEVE SMITH
VP of Business Development

Steve moved to Maine right out of Emerson College in 1990 to work as a DJ on WBLM radio. For the next decade Steve could be heard on great stations like WCLZ, WKRH, WABK and WTOS. In 2010 he found a small gelato shop in Brunswick and as VP of Sales helped make Gelato Fiasco into a nationwide grocery brand sold in over 7500 stores. After a stint in Ice Cream as VP Sales at San Diego’s Arctic Zero, Steve returned to Maine to do what he loved, build Maine companies.  He was fortunate to find a great premium product and a Maine company with a mission: working with independent Gulf of Maine fisherman to build commercial opportunities in retail. Steve lives in Wiscasset with his wife Alisa and Georgia hound Skydog.

ANDY WHITAKER
Operations Manager

Over the past twenty years, Andy has worked in nearly every type of fishery there is. Starting with lobstering on Monhegan right out of high school, his experience has spanned gillnet fishing, scalloping, and shellfish and kelp aquaculture, as well as scientific research tagging cod and lobster in the Gulf of Maine. Whether it’s catching, buying, or selling fish, he’s done it all! Originally a Georgia native, he credits his love of the ocean to deep sea fishing trips in Florida with his dad. He is also an avid botanist and gardener, and marine artist.

ANSON LUTZEL
Logistics & Inventory Controller

A Houston native, Anson coordinates all aspects of True Fin’s shipping logistics and inventory. Growing up on the gulf coast of Texas, the ocean was always near and dear to him. Since moving to Maine, he’s found a way to keep that connection alive and work for an organization whose values he believes in. In his free time, he enjoys discussing everything related to cars and bikes, Texas, and the wonderful world of movies.

SABRINA KAYSER
Sales & Engagement Lead

A Maine native, Sabrina has always loved the ocean and all it offers. After a circuitous route including a stint in Washington, DC pursuing a degree in International Relations, followed by experience as a strategy consultant, she discovered a passion in finding the intersection between good business and what’s good for the planet. At True Fin she gets to work on changing the business model for seafood while promoting the variety and abundance coming out of the Gulf of Maine. When not selling fish, Sabrina enjoys reading history, art in all its forms, and surfing terribly.