THE TRUTH ABOUT FROZEN FISH
For quality, community, and the environment, nothing beats our super frozen fish.
For Quality: At True Fin, we buy directly from Gulf of Maine harvesters as soon as the fish hits the dock. This means it is never sitting at an auction or other warehouse for days before being processed. We then process and super freeze the fish at the height of freshness. Our super freezing technology ensures that the integrity of the quality is maintained for perfect preservation.
For the Community: Fishing is a fickle thing. One week, our boats are catching reams of fish and the next they’re practically skunked. The ability to take their catch when harvest is bountiful and freeze it for a later date serves the fishermen well. We can buy more, and we don’t have to depress prices because we have to dump extra fresh fish on the market as quickly as possible.
For the Environment: Freezing fish reduces food waste from perishable fresh fish. And, it allows our home and professional chefs to purchase more at once - reducing packaging and shipping - and conveniently store it in the freezer until it's time to cook. When you order our frozen fish, you can buy more at one time and put it in the freezer until you're ready to cook it up.
Of course, freezing is just one part of the equation. For best results, it’s also important to thaw our fish properly…in a cold environment (the refrigerator), slowly. Like all good things, the thaw is not to be rushed.