True Fin Now Available in Northeast Whole Foods and Independent Stores

Check our store locator to find your nearest True Fin retail outlet.
True Fin Now Available in Northeast Whole Foods and Independent Stores

New True Fin Boxes Available Now

Check out our new True Fin Fish + Chowder Boxes: Variety Box, Mighty Monkfish Box, Pollock Box, and Hake Box.
New True Fin Boxes Available Now

Discover the True Fin Difference

Our premium seafood comes from the clear, cold waters of the Gulf of Maine. We source directly from local fishermen who share our obsession with quality, hand cut all of our fish, and use the best technology to super freeze our catch at its freshest for perfect preservation.
Discover the True Fin Difference

Premium New England Seafood for Discerning Chefs

When it comes to premium seafood, chefs mean business. The chefs we work with know they can rely on True Fin seafood to be the highest quality, most ethically sourced fish on the market.
Premium New England Seafood for Discerning Chefs
JOE LETOURNEAU | F/V LADY REBECCA | NEWBURYPORT, MA

From the Greatest Fishermen

We buy directly from extraordinary Gulf of Maine harvesters to deliver chefs everywhere the highest quality fish available anywhere.
From the Greatest Fishermen

Net to Table, Gulf of Maine Seafood

True Fin is committed to providing the best seafood from the Gulf of Maine. We buy directly from fishermen to provide top quality, fully traceable seafood that is good for our customers, the ocean and coastal communities. Discover the True Fin difference.

THE TRUTH ABOUT SEAFOOD

At True Fin, we want everyone to know more about seafood, including where it comes from, how to prepare it, and what makes it the best protein for your health and for the environment.

Check out our blog for lots of yummy Recipes you can try yourself with our Seafood.

Explore our Blog
THE TRUTH ABOUT SEAFOOD

OUR FISHERMEN PARTNERS

Meet some True Fin believers

OUR HARVESTERS
OUR FISHERMEN PARTNERS

TOP CHEFS WHO LOVE US

Meet some very discerning Chefs

MEET THE CHEFS
TOP CHEFS WHO LOVE US

ABOUT OUR FISH

We’re working to sustain the Gulf of Maine fishing industry by paying boats more for higher quality catch.

From the day we started doing business, we have worked with commercial fishermen who use specialized handling practices that accomplish superior quality product. Our goal is to increase the value of our region’s seafood industry and make quality Gulf of Maine seafood available to discerning customers nationwide.

LEARN MORE
ABOUT OUR FISH

TESTIMONIALS

Mark DrabichPresident, Metropolitan Seafood & Gourmet

"I am a fan of anyone who values the gifts from the ocean as much as I do. True Fin truly honors the product. For me, it’s easy to sell their fish: It’s fabulous, and it has a great story. They source directly from Gulf of Maine fishermen who use best practices on the boats, including ike jime kill methods, to deliver the best Gulf of Maine product available anywhere. It’s a pleasure to work with a company that has such high standards of practice and a mission to support local fishermen."

Matt Ginn – Portland, MaineChef, Evo Kitchen and Bar

"I love having a source of high-quality, local fish. In addition to the pristine product, the mission of eating in harmony with the ocean and supporting the local fishing community is really important to me."

Neil Ross – Portland, MaineChef/Owner, Regards

"I am constantly on the hunt for seafood that allows me to feature local and seasonal diversity on my menu. Gulf of Maine Sashimi provides me access to a phenomenal variety of quality fish that is wild, local, and sustainable. Their team is young and ambitious. I can’t wait to see how they grow."

Sam Connally – Brooklyn, NYChef de Cuisine, Oxalis NYC

"Their philosophy on sustainable practices are the same as ours - we want the best fish that are at the peak in that specific window of the season, with thought for the generations after us. The quality of their product is simply the best."

JD Woodward – Houston, TexasChef, 1751 Sea and Bar

"I'm truly stoked to have the opportunity to partner with Truefin. Their commitment to humane harvest and quality is second to none and their product makes our restaurant a better place to eat fish."

Sheri ShawPrescott, AZ

"I was little hesitant to have seafood shipped to Arizona but the shipping was super fast and everything was still very frozen and now I will never buy from anyone else. The scallops were the most fresh, most tender, and most delicious that we’ve ever had. We wrapped them in bacon and drizzled a spicy mango sauce on top. I wish I had pictures but we ate them too fast. We also ordered the Tuna and that’s on the menu for this weekend. I’ll try to remember to take pictures. Very happy we found you True Fin!"

Joanne D.Customer

"Delicious and fresh fish and seafood every time! Highly recommend; we're hooked!"

QUALITY. COMMUNITY. STEWARDSHIP.